Links

Sunday, December 22, 2013

Who is an African?: On the African Union Branding Campaign

At the middle, left hand side of the African Union Web site, there is a rectangular box that is supposed to be an attempt for the African Union to brand itself. When one clicks on the rectangular box, it enlarges and displays slides of the faces of those who are supposed to be African with the following caption for each: "I am African: I am the African Union". Below is the rectangular box:

The faces missing in this attempt to brand Africa tells you what the leaders of the African Union thinks about that body in the dawn of the 21st century. Is Africa not more diverse than the faces represented in that box?
 

No comments: