Below is the image of Africa in South Korea, at least according to a cigarette ad aimed at African smokers.
When the company that did the ad was accused of racism, a representative of the company gave the reasoning behind the ad thus:
"We absolutely had no intention to offend anyone and only chose monkeys
because they are delightful animals that remind people of Africa," she said.
"Since this product contains leaves produced by the traditional African style, we only tried to adopt images that symbolise the nature of Africa."
So monkey is the image that reminds people of Africa and symbolizes Africa? The stupidity of this response is amazing. The blatant racism that has been coming out of Asia since Asia recently started doing significant business with Africa is mind-boggling. This makes one wonder what kids learn about Africa in schools in countries like South Korea and China.
"Since this product contains leaves produced by the traditional African style, we only tried to adopt images that symbolise the nature of Africa."
So monkey is the image that reminds people of Africa and symbolizes Africa? The stupidity of this response is amazing. The blatant racism that has been coming out of Asia since Asia recently started doing significant business with Africa is mind-boggling. This makes one wonder what kids learn about Africa in schools in countries like South Korea and China.
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